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ABOUT US

OUR MISSION

Our Mission is to create a culture of being in on and the water safely. We aim to provide education through media, beach front programming, in surf training, collaborative gatherings, and fundraising for safety equipment. We will be a resource to schools, youth and adult groups, as well as community First Responders that work along the lake front

HOW WE'RE DIFFERENT

What makes us different is our belief that the lake front is a safer place for all when people learn to access it safely. We believe learned skills open up the world to adventures in the Great Lakes and beyond. We support in surf skill building.

 

The more people along the lake shore that have training, the safer the shore and water is for everyone.  Getting young people skilled and excited about accessing the lake will also help build a pipeline to lifeguards, which also builds a pipeline to other types of health and public service careers such as EMT, police, fire, medical, and P&R staff.

WHY WE DO THIS

It is estimated that less than 5% of the Great Lakes shoreline has lifeguards present during the primary summer beach season. Winter access and activities are gaining in popularity when the beach is even less populated. It is critical that people are encouraged to learn to assess conditions, properly and honestly determine their ability, as well as how to save themselves and others.

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MEET THE BEACH CLINIC LEADERS

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